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Dr Cliff Robertson, Jr

Why – #YOURLIFEMATTERS is so critical today?


When you think about your value and worth in this world, what are your thoughts? I know that this is probably not something you intentionally think a lot about. But, the truth is that you do think about it more than you might consider. You may ask questions like –

Do I really matter to this company?

Would anyone miss me if I were gone?

What’s my purpose for being here?

Do I really make a difference?

All of these questions come back to the topic of personal self worth and we all struggle with this issue more than we realize. In fact, according to studies from the National Institute of Health, 85% of Americans suffer from low self-esteem. Poor self-esteem in the workplace leads to an unpleasant work environment, decreasing productivity and creativity, leading further down the path to poor mental health, loss of interest in all things that were important to them, and then they quit. Causing a cascade of higher costs for the company, and further diminished self-worth for the individual. Sometimes, even leading to suicide – which is an epidemic in this country and the world.

So what do we do about it?

One technique I use with individuals and groups is a exercise called – Do The Math. This is where we show the average person how truly valuable they are – right where they are, doing whatever it is that they are doing. It is pretty amazing to watch someone come to life. Something else that is so important for people to understand is that the value that they bring to their job is astronomical – most people feel like a cog in the wheel, with no value. This “Great Exchange” that I call it, can be transformative to both the individual, their family and the place where they work.

Then it is important that we get tied into our “why” or purpose in this life, job and family. In workshops, I will take leaders and front line workers and really help them to see their WHY, which is connected to their worth and it changes their world.

I then offer a keynote address to sales teams, front line and middle mangement leaders, not to mention HR, and schools – through the use of stories, real life examples and practical takeaways, that can begin a cultural shift in an individual, organization or school that is transformational.

Regardless of whether you ever hear me speak or lead a workshop/training session, know that #YOURLIFEMATTERS more than you could ever imagine.

God Bless You!

Dr Cliff


Transformed by the Grace of God. Writer, Preacher, Teacher, Father, Servant and Child of the Most High! Currently Writing - The Transformation Project. It's my story of how God leaned into my pit and changed my life.

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