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Dr Cliff Robertson, Jr

Why Today Matters So Much!

There are lots of cliches like – live like there is no tomorrow. I recently wrote about it and I believe that we have to live well in the day we have. But it struck me this morning that we need to create a disciplined approach to the day, where we live with great intention and focused determination.

I want you to really think about the things that are important – your mind, body, spirit and emotions – should be at the top of the list. You might think, shouldn’t I be thinking of others, instead of myself? While that is noble, it is not helpful in the long run. If we are to be at our best, and doing all that we are called to do – including thinking of others, we need to take care of ourselves. If we do not, then soon there will be no more of us to help those we care about.

Taking care of ourselves has to be a daily discipline. From our diet to some form of exercise, to meditation and reading – not to mention some daily planning, including how we are going to help someone else today – all need to be a part of our day. And it all starts with a great morning routine.

Robin Sharma, who I have the greatest respect for, wrote a book called, The 5AM club. The book talks about getting an early start on your day – 5am and owning your morning. He talked about having the top 3 – 20/20/20. 20 minutes of exercise where you sweat, 20 minutes of meditation (preferably guided) and 20 minutes of reading for self-improvement/mastery. I can tell you, firsthand, that this works, when you work it. I started this program and it was awesome but then …. I allowed myself to get off track and I stopped. I started again and while it was good, it wasn’t as early and I wasn’t as productive as I was.

So beginning today – I am going to get back into the 5am club but I am going to alter it a bit. I am going to workout an hour – between walking/running and weights, we are going to do this. Then I will shower and do my meditation/journaling/devotional time of 30 minutes. I will then follow up with at least 20 minutes of reading or listening to something for self-improvement. This will be the investment I make in myself for 6 days a week – with one day of full rest.

I believe that this will be a great personal investment in me, so that I can be my best for the work that I am called to do.

I am going beyond the 20/20/20 because I know that I need more of certain things to be my best. I began with 20/20/20 and grew from there. I would recommend you do the same. Maybe 20×3 is exactly what you need and if so, go for it. If you get started and need more – then adapt it to meet your needs.

One advantage to getting up and moving early, is that I am in a perfect state to get some really good and creative work done, before the phone begins to ring or the email starts to explode. Between 7am and 9am, I can get a good two hours of writing and recording in, the rest of the day will be a huge success – own your morning – win the day.

Now don’t get me wrong, my day and workload is different from yours. You may have more time or less time – everyone is unique in the demands that life and family puts on them. But, I want to make it clear, today matters and by getting up earlier and creating a routine for yourself that builds you up physically, emotionally, mentally and spiritually, your life will be better. You will feel more confident. You will be able to get more accomplished and each day will feel like a win. Maybe all you can do is walk around the block, read a devotional and listen to a book on Audible while you get ready for your day – I call that a win.

Here is the main idea -Today matters because it is what we have been given. So invest in yourself in meaningful ways by getting up and taking care of yourself before you launch into taking care of everyone else. If we are going to be at our best, to make this day matter – most, then investing in ourselves is our first priority of the day.


Dr. Cliff


Transformed by the Grace of God. Writer, Preacher, Teacher, Father, Servant and Child of the Most High! Currently Writing - The Transformation Project. It's my story of how God leaned into my pit and changed my life.

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